REI was founded in Seattle in 1938, beginning a regrettable, decades-long trend toward overpriced outdoors equipment for city slickers (who shops at an REI that lives in the actual countryside?). The first product was an ice axe imported from Austria by the founders, a husband and wife duo (really). This location's on Yale Street; I don't know if it's the spot of the original. It's a beautiful store, actually, with two stories (not that uncommon for REI these days), and an entire park area out front for test-riding mountain bikes and so on. The fire you see is made from 100% recycled fire-fibers. Enjoy!
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